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Guest Message by DevFuse

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2019 Lincoln Nautilus replaces MKX crossover as new naming system takes hold

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#1 OFFLINE   Lincoln MKX Guide

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Posted 29 November 2017 - 04:11 PM

2019 Lincoln Nautilus replaces MKX crossover as new naming system takes hold


Goodbye, Lincoln MKX, hello Nautilus. And while you're at it, you can start saying goodbye to Lincoln's arcane alphanumeric nomenclature altogether.


Lincoln unveiled the 2019 Nautilus midsize crossover in Los Angeles, taking the wraps (literally) off a ceramic gray version that had been hoisted to the rooftop penthouse of the Dream Hollywood hotel via crane ahead of its formal introduction Wednesday at the L.A. Auto Show. Latin for "sailor," the Nautilus joins the Continental and Navigator to establish a travel theme in the luxury brand's lineup.


Robert Parker, global director of marketing, sales and service for Lincoln, said the significant changes made to the midsize SUV made this the right time to switch to a more traditional model name. "We'll do it with other products in the future, we're gonna do it one at a time," he said, without committing to a timetable.  READ MORE HERE.

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