Lincoln redesigns bestselling MKX midsize SUV, renames it Nautilus
Lincoln Motor Co. reclaimed its iconic front signature grille and renamed its MKX midsize sport utility vehicle with the unveiling of the Lincoln Nautilus on Wednesday.
“We want the customer to make an emotional connection with the vehicle. And it’s easier to make an emotional connection with a name than with letters,” said Lincoln President Kumar Galhotra.
Lincoln’s bestselling SUV is attracting new drivers to the brand, with a conquest rate of nearly 40% as buyers migrate from Cadillac, Lexus and other brands. The redesigned vehicle is on track to deliver its best sales year since its introduction in 2007, according to Lincoln.