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Guest Message by DevFuse

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Lincoln rated #1 in Customer Satisfaction


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8 replies to this topic

#1 OFFLINE   akirby

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Posted 24 August 2016 - 08:42 AM

http://www.autoblog..../#slide-3594811

 

 

Number 1: Lincoln Impressively, Lincoln managed to top the American Customer Satisfaction Index for 2016 with a score of 87. This is a great accomplishment for the American car company, and it significantly outperformed its corporate parent, Ford.

 







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#2 OFFLINE   Adam

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Posted 24 August 2016 - 08:54 AM

It wasn't a terribly large sample size, was it?

Regardless, good to be above Honda!

Current: 2016 MKX 2.7 AWD, Reserve, Ingot Silver on Cappuccino, 21s, Luxury, Climate, Driver Assistance, Technology, Cargo Utility, Multi-contour, Adaptive Steering

Previous: 2016 MKX 2.7 AWD Reserve, Luxe on Ebony and 2013 MKX AWD, Elite, Ingot Silver on Light Stone


#3 OFFLINE   akirby

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Posted 24 August 2016 - 09:03 AM

Yeah I don't know anything about the survey so take it with a grain of salt but it's still a good thing especially when some people think all Lincoln dealers are terrible.



#4 OFFLINE   rst08tierney

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Posted 24 August 2016 - 03:53 PM

im sure it was an extremely small sample size....

 

the joke on other forums about this is Lincoln demographics (Average Purchase Age 57) shows that most of their customers dont even know how to open their email to fill out the survey 


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#5 OFFLINE   akirby

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Posted 24 August 2016 - 04:07 PM

Local Lincoln dealer is going to pick up the MKX and drop off a Lincoln loaner while they do the first oil change and check a couple of minor issues and they'll bring it back.   That's not required on 2016s - only 2017s.  Assuming they don't screw something up I'd give them top marks for customer sat too.



#6 OFFLINE   rst08tierney

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Posted 14 September 2016 - 09:12 PM

You under stand these high ratings that Lincolns getting right now & ASCI scores are due to low volume and customer demographics.

 

For instance: 

 

YTD Lincoln has sold 71,638 Units with an ASCI score of 87

 

YTD Honda has sold 987,811 Units with an ASCI score of 86

 

YTD GMC has sold 348,164 Units with an ASCI score of 84

 

The manufacture boasting about this is almost the same as a baseball player who gets 4 at bats the entire season and calls him self a .500 hitter since he got 2 hits.

 

To me, im more impressed with Hondas numbers. thats quite a few happy customers


Edited by rst08tierney, 14 September 2016 - 09:14 PM.


#7 OFFLINE   akirby

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Posted 14 September 2016 - 10:27 PM

Or look at it another way - a few bad ratings would hurt Lincoln more than Honda.

 

I don't necessarily think Lincoln is better than Honda, but being rated #1 is better than #10.



#8 OFFLINE   rst08tierney

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Posted 19 September 2016 - 03:01 PM

Or look at it another way - a few bad ratings would hurt Lincoln more than Honda.

 

I don't necessarily think Lincoln is better than Honda, but being rated #1 is better than #10.

ironically FORD is #10



#9 OFFLINE   tdstarnes

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Posted 28 October 2017 - 04:52 PM

I'm not surprised at all about Ford. I have a Ford and service at Ford and Lincoln is night and day. I'll take my Lincoln dealer any day over Ford, they could learn something from Lincoln. 








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